THE CHALLENGE:
Create multi-channle branded campaigns for Secrets® Resorts & Spas to increase brand awareness and resort bookings leading to increased revenue. Define key differentiators for the brand and individual resorts highlighted in campaign.

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WHAT WAS DELIVERED:
We supplied campaign branding for Americas, MX / LTAM and EMEA. Creative components included color palette, typography, graphic elements, updated digital components, paid and organic social posts, paid media banners, trade magazine ads, and email series. The updated creative was rolled out across marketing channels including B2C website and supplied B2B creative for agents and sales teams to promote.