Seasonal Campaigns
THE CHALLENGE:
Deliver innovative creative for seasonal campaigns across omni-channel branding for internal and external partners.
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WHAT WAS DELIVERED:
Led art direction, design, and photoshoot responsibilities from conceptual development through production. During the process, led brainstorming sessions and worked closely with the channel managers, visual merchandising, print production, and merchants to develop creative to inform and support cohesive seasonal branding for cross-functional teams including, but not limited to, procurement, print, digital, in-store, PR, social, broadcast, print production, photo studio, in addition to art directing numerous photo shoots.
Creative Management / Art Direction / Photo Art Direction
Inspired
Kohl's wanted a show-stopping back-to-school campaign with cross-generational appeal. The company partnered with different musical artists to represent Kohl's signature brands. Headed up by rock legend Lenny Kravitz, the campaign aimed to unite people in their love of denim and convince teens (and their moms) that Kohl's is the ideal place to go for back-to-school shopping.
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The “Inspired” multimedia campaign received favorable reviews and significant sales even during a challenging economic time. The unique fashion collection developed with each artist exclusively for Kohl's appealed to a diverse group of shoppers, expanding their audience even further. I worked as lead concept designer with the Creative Director and cross-functional teams to develop the brand guide and campaign identity for national advertising and the fully integrated campaign consisting of a consumer engagement contest, online and digital media, direct mail and public relations.designed and tested in-store graphics.
Art Direction / Design
