THE CHALLENGE:

Create design elements, brand standards, and lead consistency across omni-channel branding for Rock and Republic exclusively for Kohl's.
 

WHAT WAS DELIVERED:
Partnering with channel managers, photo art directors, creative teams, and visual merchandising teams I led creative brainstorms to develop branding systems to create 360° event experiences. The branding was implemented through print collateral, in-store graphics and visual displays, photo direction, Pr launch events, billboards and city block wraps, interactive billboards and print ads, social, broadcast, and circulars.