THE CHALLENGE:
Maintain & deliver elevated and consitent branding for Kohl's corporation across omni-channel branding for internal and external branding initiatives.

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WHAT WAS DELIVERED:
Developed, maintained, and communicated Kohl's branding guides for internal and external branding teams. Partnerning with channel managers and executives, developed and evolved branding for Kohl's colors, voice, and photo style. I led and reviewed the development of new creative standards and branding systems for projects which included event, environmental, print collateral, in-store marketing,  Kohl's Career site, seasonal campaigns,  in-store marketing, and corporate communication.