Funjet Vacation Branding
THE CHALLENGE:
Develop updated visual branding for Funjet Vacations across marketing channels, while increasing brand awareness amongst millennials and Gen Z based on real time insights and analytics.
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WHAT WAS DELIVERED:
Reevaluating the brand essence of Funjet, we resurrected the playfulness the vacation brand. We refreshed the branding with updated color palette, voice, typography, and photo style. The updated creative was rolled out across marketing channels including social, email, destination guides, event marketing, radio, loyalty program, B2B agent marketing portal, and B2B website. The refresh helped the brand grow by attracting new consumers within the younger age demographic, while maintaining their current demographic.
Creative Direction / Art Direction / Creative Strategy
Call Center & Agent Office Posters
Funjet Destination Guide:
This B2B2C piece focuses on romance travel and hotel venues from Funjet Vacations, and is the first book in a series of three. This is a multi-channel category awareness campaign that includes Email, Event and Agency collateral, Social, B2B digital and B2C digital.
• January 2020: LOV by Funjet – focused on romantic vacations
• Spring 2020: FAM by Funjet – focused on family vacations
• Spring 2020: GO! By Funjet – focused on adventure vacations
Promotional Creative
Promotional Radio
We revisited the brands tone within radio spots to be more playful, upbeat and brand relevant, choosing music and talent that would be used for future sales to establish brand identity.
Sale Example
Sale creative was developed with a multi-channel approach. Creative would be made for: B2B & B2B brand sites, B2B & B2C Email, B2B & B2C Social, B2B Flyers, Paid media, radio, B2B marketing asset site, and Co-op Print Ads.
