Events
THE CHALLENGE:
Create immersive and memorable experiences for events.
WHAT WAS DELIVERED:
Created 2d & 3D event experiences. The branding and event strategies were brought to life through 360° event marketing including event concept & branding, messaging, toolk, print collateral, graphics, dimensional design, lighting, email communication, social opportunities, video & key presenter presentations, along with in event app development.
Creative Direction / Creative Management / Art Direction / Event Design
Kohl's Leadership Meeting
THE CHALLENGE:
Create educational experience that would help educate and excite attendees for the upcoming years goals and new product launches. This event had over 2,200 attendees and was held offsite.
WHAT WAS DELIVERED:
Working with event executives, creative teams, visual, print vendors, and multimedia teams, led creative vision and strategy to develop branding systems to create 360° event experiences. The branding was implemented through print collateral, graphics, dimensional design, lighting, email communication, social, video & key presenter presentations, along with in event app development.
Creative Direction / Art Direction / Experiential Design
Kohl's Greatness Tour
THE CHALLENGE:
Develop branding for an internal education fair held once a year at Kohl's corporate office. Theevent brought together all the departments across the company and was used to educate associates on what each area does to help them understand the big picture and how we can work better together.
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WHAT WAS DELIVERED:
Working with Kohl's executives, media, and procurement teams, we created a concept that showed how we all connect with Kohl's being the main hub /station.. I worked with the architecture and leadership teams to develop multiple concepts for branding and environmental design including branding and interior design elements and finishes. The branding system was rolled out to corporate headquarters and virtual meeting spaces in our remote offices in NYC, LA, store, and distribution centers including brand guides for booths, printed large format graphics, t-shirts for presenters, swag, animated department graphics, event app, photo opportunity areas, and live-feeds to offices that we not in attendance.
Art Direction / Event Design / Photography
Photography:
To support this events branding and budget, we developed a photo plan and shot our own photography vs buying images.
Kohl's Leadership Meeting
Creative Management / Event / Experiential Branding
THE CHALLENGE:
Create educational experience that would help educate and excite attendees for the end of year accomplishments, upcoming years goals and new product launches. This event had over 2,000 attendees and was held offsite.
WHAT WAS DELIVERED:
Working with event executives, creative teams, visual, print vendors, and multimedia teams, led creative vision and strategy to develop branding systems to create 360° event experiences. The branding was implemented through print collateral, graphics, dimensional design, lighting, email communication, social, video & key presenter presentations, along with in event app development.
Creative Direction / Creative Management
Beauty Expo
THE CHALLENGE:
Create educational experience that would help educate and excite beauty associates and beauty vendors for the end of year accomplishments, beauty education workshops, and new vendors / product launches. This event had over 1,000 attendees and was held offsite.
WHAT WAS DELIVERED:
Working with beauty & education departments, creative teams, visual, print vendors, and lighting teams, led creative vision and strategy to develop branding systems to create an immersive event experience. The creative refreshed the Kohl's branding to take on the newly developed beauty logo & color palette created for this event branding.The branding was implemented through print collateral, graphics, dimensional design, lighting, email communication, social, video & key presenter presentations, along with in event app development, along with being implemented across Beauty marketing after the event across all marketing channels, due to the success of the event.
Creative Direction / Creative Management
Kohl's Quarterly Meeting
THE CHALLENGE:
Create a branded experience for the quarterly meeting that will excite associates, executives and board members.
WHAT WAS DELIVERED:
Working with outside vendors, creative teams, media team, and lighting teams, led creative vision to develop permanent and temporary dimensional brand systems to create an immersive event experience. We created temporary lighting solutions to fill the large space, brand gobo's, presentation templates, permeant ceiling column wraps, and a 5' tall dimensional Kohl's logo that could be used for this and future events.
Art Direction
