Juniors Refresh & Kohl's Cafe
THE CHALLENGE:
Create innovative interactive environments within existing store footprints utilizing new or existing partnerships.
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WHAT WAS DELIVERED:
Developed, environmental and experiential branding for 2 innovation projects which included immersive experiences with full branding. Partnerning with executives, architecture and planning, and technology teams, developed branding for Kohl's Cafe and refreshed the Juniors department.
Art Direction / Creative Strategy / Environmental Design
Juniors Refresh
THE CHALLENGE:
Create innovative interactive department within existing store footprints utilizing trends and social media.
WHAT WAS DELIVERED:
Working with technology, social, visual merchandising, merchants, and copy partners, developed departmental branding that leveraged trends that would allow for the consumer to get inspired by fresh looks. Connecting our technology department, social teams and current trend experts allowed the juniors consumer to have access to fast fashion, share looks through the app with their friends, and score savings through interactive push notifications throughout the department.
Art Direction / Creative Strategy / Environmental Design
Kohl's Cafe
THE CHALLENGE:
Provide families a place to refresh and renew while increasing foot traffic, dwell time, and customer engagement.
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WHAT WAS DELIVERED:
Working with Kohl's executives and architecture and development teams, we created an in-store cafe to create a one stop shop for consumer. I worked with the architecture and leadership teams to develop multiple concepts for branding and environmental design including branding and interior design elements and finishes. The branding system was rolled out to geo-targeted locations via in-store graphics and store redesign, print collateral, and email.
Art Direction / Environmental Design
