Blue Sky Tours Hawaii

THE CHALLENGE:
Refresh Blue Sky Tours Hawaii branding across all channels, while increasing B2B2C brand awareness and bookings. 

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WHAT WAS DELIVERED:
We rebranded Blue Sky Tours to be more inviting, educational, and inspiring. Partnering with the brand director and brand manager, we refreshed the branding with updated color palette, voice, typography, and a colorful photo style. The team developed a brand guide that helped develop new creative across channels including social, email, print destination guides, event marketing, B2B agent marketing portal, and B2B website. The refresh helped the brand grow by 10% within the first month the new destination guide was shared at to the B2B audience at events by inspiring and educating B2C consumers, creating the booking increas.