THE CHALLENGE:

Develop an Active and Wellness store that promotes wellness, healthy living, while highlighting key brands.
 

WHAT WAS DELIVERED:
Working with executive leaders, architecture and in-store development teams, art directors and copywriters, we created experiential branding for a unique active and wellness store for Kohl's. Branding and immersive experiences were developed to engauge, educate, and sell goods to the consumer. Creating an environment that reflects surroundings that consumers interact with daily such as "the kitchen" or" the gym". We would include a concierge desk that would have a wellness expert to help guide them to the area that can help them reach their wellness goals, introduce them to new product, and invite them to in-store classes ranging from yoga in " the gym" to smoothie lessons in "the kitchen". Consumers would have an interactive experience via apps and social outlets, allowing them to earn wellness points upon check in, daily exercise/wellness tracking and challenges, or the purchase of items.